Asset Requirments

https://developers.google.com/google-ads/api/docs/performance-max/assets

Ad Copy Text

• Biggest ad copy needle movers
  • CTAs
  • Offers (Price & Promotions)
  • Benefits and Features

<aside> 💡 Pro Tip: You don’t need to write 15 headlines. If you are just filling in fluff or variations of the same headline you already wrote then just stop

</aside>

Images

• Avoid
  • Adding text or logos over images (these can look bad in final form)
  • Blurry images
  • Generic images unrelated your Asset Group products
  • Avoid buttons

<aside> 🛑 Warning: If you don’t give Google a video they will create an Auto-generated video that looks like complete garbage

</aside>

Asset Extensions

• Add relevant extensions - keep it simple
• Available extensions:
  • Sitelinks
  • Callouts
  • Prices
  • Call
  • Structured snippet
  • Location
  • Lead forms
  • Promotions