Strategy When Just Starting Out With Performance Max

• Build one campaign for Best Selling products and product categories
  • These are products you know already sell well on your website from other channels (organic, other ad campaigns, etc.)
• Build one campaign for Mid/Low Performing products and product categories
  • These are your products that you are unsure how well they will do
  • Over time you’ll move products or product categories from this campaign into your Best Sellers campaign if the data proves they perform well
• Build a Catch All Standard Shopping campaign
  • This is a safety net campaign just in case you accidentally exclude a product in your main PMax campaigns or there other issues that cause these products not to fire in PMax

<aside> 💡 Pro Tip: If you don’t have the budget to generate at 50 conversions per month from your Mid/Low Performing campaign then just stick with a Best Sellers Campaign to start and let your Mid/Low performing products live in the Catch All Standard Shopping campaign.

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