Build a Catch All Standard Shopping campaign
- This is a safety net campaign just in case you accidentally exclude a product in your main PMax campaigns or there other issues that cause these products not to fire in PMax
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đź’ˇ Pro Tip: If you are a big account and big spender then duplicate this structure for product categories when necessary - e.g. You may have a Best Sellers campaign and Mid/Low campaign for just Office Furniture and also a Best Sellers campaign and Mid/Low campaign for just Bedroom Furniture.
Remember - only segment if you can at least get 50 conversion per month per campaign!
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What If Products Don’t Do Well In Mid/Low PMax Campaign?
- Build one campaign for Best Selling products and product categories
- These are products you know already sell well on your website from other channels (organic, other ad campaigns, etc.)
- Build one campaign for Mid/Low Performing products and product categories
- These are your products that you are unsure how well they will do.
- Over time you’ll move products or product categories from this campaign into your Best Sellers campaign if the data proves they perform well
- Build a Standard Shopping campaign
- Move poor performing products and product categories to a Standard Shopping campaign where you can have more manual control over them
- You can still run a Catch All ad group in this campaign but make sure to exclude any products or product category ad groups that you have created inside this campaign
- Once products or product categories prove themselves in Standard Shopping test moving them back to your Mid/Low or Best Sellers PMax campaign
