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Essentials

Product Feed

• Make sure you have an optimized product feed. This is the one area most eCommerce advertisers fail. If you are just simply integrating Shopify App to Merchant Center your feed is probably 💩.

$50+ Daily Budget

• If you can’t spend at least $50 per day on Performance Max then I would hold off. I just have not seen a case yet where a Performance Max campaign performed well with a lower daily budget than $50.

*Not saying it isn’t possible, but your chances of making Performance Max work are greater when you have enough spend to allocate for the Machine Learning to work.

Correct Conversion Tracking & Settings

If you feed bad data you’ll get bad results. Correct conversion tracking is vital to your success.

• Use Google Ads tag not GA4 import

• Make sure enhanced conversion tracking is set up

• Go after Purchases only for PMax

  • You can set Campaign specific goals for PMax in Campaign settings.

  

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